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Why Custom Content Matters
Custom content gives your practice more control over what patients see in your space.
It can help you:
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Highlight your services and specials
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Reinforce your brand and expertise
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Answer common patient questions
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Promote higher-value treatments
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Create a more polished in-practice experience
Top 10 Content Strategies
Start with the treatments you most want to promote, the providers you want to feature, and the questions patients ask most often. Even a small amount of custom content can make your screens feel more relevant, educational, and effective.
- Before-and-After Results
This is usually the strongest content type because it helps patients quickly understand what a treatment can do. Common examples are lip filler results, tox smoothing, acne and pigment improvement, body contouring progress, laser resurfacing outcomes. - Patient Testimonials
This content builds trust fast and helps reduce hesitation. Common examples are short video testimonials, written patient quotes, treatment journey stories, first-visit experiences, review-based social posts. - Treatment Education
This helps convert interested patients who still need clarity before booking. Common examples are Botox vs filler, what downtime looks like, how many sessions may be needed, candidacy, results timelines, pre-care, aftercare. - Provider Credibility Content
Patients are choosing the provider as much as the treatment. Common examples are provider introductions, credentials, specialties, advanced trainings, certifications, device expertise, treatment philosophy, years of experience. - Reviews and Reputation Content
This works because patients want reassurance from other real patients. Common examples are review screenshots, five-star review graphics, “what patients say about us” posts, review highlight reels, patient satisfaction quotes. - New Treatment Launch Content
Practices use this to create awareness and momentum around a new service. Common examples are launch announcements, who the treatment is for, early results, introductory offers, provider explainers, patient FAQs. - Offer-Driven Content
This is what helps turn attention into action. Common examples are limited-time bundles, seasonal promotions, new patient specials, consultation offers, package savings, event pricing, gift card campaigns. - Membership and Retention Content
This supports repeat visits and long-term revenue. Common examples are memberships, loyalty perks, referral incentives, maintenance reminders, skincare refill reminders, ongoing treatment plans. - Product and Skincare Education
This helps increase retail sales and supports treatment results. Common examples are regimen tips, post-treatment products, provider picks, product spotlights, routine-building content, home care education. - Real Results and Case Story Content
This goes a step beyond a simple before-and-after by adding context and credibility. Common examples are patient progress over time, concern-specific transformations, treatment plan breakdowns, combination treatment stories, outcome-focused case recaps.
Examples
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